Content aggregation is often confused with content curation since both collect online content and present these materials in an organized manner around a central theme. Both aggregating content and content curation strategies involve sifting, organizing, and publishing subject matter.
However, the two have major differences. For one, you can add commentary to subject matter curation before it goes live, but you can’t do the same with content aggregation.
What Exactly Is Content Aggregation?
Content aggregation involves pulling up relevant, existing subject matter (either your own or others’) and presenting it in an organized manner without making any changes to it. Since it is a way to fill up a void with subject matter, it is often automated based on tags and keywords and uses a content aggregating software.
What Are the Benefits of a Content Aggregator?
If done properly with the right content aggregating software, presents many advantages to anyone who has a blog to keep up. Here are some of the benefits of content aggregation tools:
1. Generate subject matter quickly. First, you will prove readers with real-time, excellent subject matter related to your niche. The subject matter is automatically aggregated and posted on your blog by a content aggregating software. It also takes away the need for you to go in and add commentary. This will allow you to fill in the content void quickly and effortlessly but still keep up to your standards of quality.
2. Supplement your content marketing. One of the benefits of a content aggregator is its ability to act as a supplement to your existing content marketing efforts. If you have the proper tools in place, you can let the aggregated content stream as a supplement to your content curation and creation activities.
Remember that subject matter creation should not be used on its own. Since you will not be adding your voice to it readers will eventually notice. “Hey, this guy just keeps posting stuff from other sources without adding anything of his own”. Content marketers typically use what is called a “content mix”. This consists of 65% created content, 25% curated content, and also 10% syndicated or aggregated content.
What Content Aggregation Tools Should You Use?
Since aggregating content is an automated process, having the best content aggregation tools is key to doing it right. The perfect content aggregation tools depend on your needs.
Are you a small business owner looking to boost your social media presence to build networks and gain leads? Roosterly has the perfect content aggregating software for you. Roosterly offers content aggregation services which collect and publish industry-relevant subject matter on your LinkedIn and other social media profiles.
We will aggregate and post for you, and the frequency of posting completely depends on you. You will also identify the topics and supply the keyword. From there Roosterly will take over. You can check the kinds of posts that are published anytime, and every month you will receive reports of how your aggregated content is performing.
Using the best content aggregating software will take your mind off a portion of your content marketing efforts. It will allow you to focus more on creating your own subject matter and also content curation. Contact Roosterly now to know more about what content aggregation can do for your business.