Clients see financial professionals as financial experts who are always on top of current economic trends and news, allowing them to give sound advice on financial concerns. Clients want to work with financial experts who stay abreast of the latest industry developments. These developments include relevant policy changes or market updates.
This is why financial professionals need to have a social aggregator tool that will enable them to maintain an online presence and be perceived by colleagues and clients as industry experts. So what is social aggregation?
Social Media Aggregation
Social media aggregation is the act of collecting content from various online sources. The best to use are news sites and blogs, selecting the most important and relevant ones, and posting their links on your social media profiles.
This can be done manually or by a social aggregator tool. Although, social aggregation platforms are the more beneficial option since it provides convenience for busy professionals.
Benefits of Social Aggregation for Financial Professionals
Social aggregation also offers a wide range of benefits for busy financial professionals. These are just some of the incredible benefits:
1. Stay Relevant to Your Audience
Whether you’re on LinkedIn, Facebook, or Twitter, staying relevant to your followers is the most important goal. After all, the purpose of using social media sites is to connect with your target audience. Social aggregation is an easy way of staying in your audience’s mind. As they keep seeing regular updates from you, they will know that you care about your social media profiles and presence making you always available for inquiries and networking.
2. Position Yourself as a Financial Expert
If you’re looking to build a reputation as a financial expert, you need to let your clients and colleagues know that you’re also putting in the effort. That means checking your social media accounts, looking for relevant content for your audience, and posting them for their benefit.
If you publish content that will help your audience in some way, you will gain more leverage as a financial professional. It also shows you will take the time to provide valuable advice and knowledge to your audience.
Use a Social Media Aggregation Platform
Doing social media aggregation by yourself will take up precious time, time that could have used for other tasks. This is yet another reason why a social aggregator tool is so crucial for businessprofessionals.
Roosterly, has the number one social aggregator tool for financial professionals. It locates the most relevant and high-quality content that will boost your online presence and reputation.
Roosterly will scour the internet for relevant content, post them on your social media profiles, and monitor monthly performance. All you have to do is to provide keywords and topics that you’re interested in, and Roosterly will do the rest for you.
You also can stay confident that social aggregation is actually doing something for you through the monthly updates that you will receive. This update will contain performance metrics such as engagement rate.
Staying connected to your social media followers is no longer an option but a necessity for financial professionals. Social aggregation is one way to make sure that your audience constantly sees you and develops an awareness of who you are and what you do.
With the right social aggregator tool, you can stay updated and connected with minimal effort and time on your part. Use Roosterly now to see further what social aggregation can do for you.