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What is the Cost of Online Advertising

What is the Cost of Online Advertising

Online advertising cuts across various tools and methods that differ in pricing such as social media marketing, SEO, etc. Still, growing your business through online advertising is one of the easiest things that you can do.

Online advertising can be a lot to comprehend especially if you’re a newbie in the online advertising space.

As such, when it comes to online advertising, simply asking how much it will cost can leave you more confused than ever with the answers you will get.

Each channel used for online advertising has a different price model as well as return on investment.

What is the Cost of Online Advertising

Online Advertising Options

Below are a few options that you can consider when coming up with your online advertising roadmap.

  • Search Engine Optimization (SEO)

This is the process of boosting your website’s pages using keywords for them to rank higher on different search engines. The more optimized your website is, the more visitors you will appeal to.

If you do not have an SEO expert in your team, most times companies are forced to outsource and bring a media agency on board to come up with an SEO strategy.

  • PPC (Pay-per-Click)

Most search engines allow you to design and run ads that are displayed above or beside the normal search results that match specific keywords. With this option, you simply get to pay whenever someone clicks on your ad which helps save you money.

Additionally, PPC ads operate on a bidding system meaning the highest bidder gets their ad displayed top.

Other Online Advertising Options

  • Social Media Marketing

Facebook, Twitter, Instagram are some social media platforms that you can use to market your services. All you need to do is create an account and start interacting with your users.

However, there’s need to use the paid advertising option if you want to reach a wider audience as well as push your brand.

Typical advertising cost could be anything between $0.50 for Facebook to $4 on LinkedIn.

  • Content Marketing

Having a blog on your website is one sure way to create engagement. All you need to do is have interesting content that is likely to drive engagement.

While having an in-house writer is a good deal, there are instances you might need to hire freelancers, and that would cost you anything between $100 to $300 depending on the quality of articles you need.

Choosing the Right Advertising Channel

With various options available, it’s easy to get caught up in what channel to use to advertise. The answer to this question depends largely on your marketing budget as well as the products and services you want to market or promote.

One key thing though is doing research and establishing which channel your target market resonates and interacts with a lot. This way, they are able to see your content and are able to take action.

The Average Cost of Online Advertising for All Types of Businesses

Online Advertising

It’s estimated that in 2014 alone, marketers spent close to $137.53 billion on internet marketing. The figure is big and is evidence that more and more companies are spending big on internet marketing across multiple channels.

In the last two years, that number has even doubled. As such, it’s important that you choose your advertising channels wisely and monitor the return on investment.


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