Digital marketers have agreed that if you want your target customers to trust you enough to buy from you, whether it’s your product or services, you need to have a industry presence. Social media allows you to connect with your target customers on a personal level and build a genuine relationship with them.
Posting on social networks sounds simple enough, but in reality, it everything but simple. You need to come up with posts to publish, know when to post them, track them, and more.
Curated content social media marketing makes this process easier and much simpler for you.
What Is Marketing of Curated Content?
Social network content curation is the act of looking for relevant and high-quality materials from other sources. Then you post them on your social profiles promptly.
You will need to post a link which will take readers to the original site. It’s also best if you add a short piece of your thoughts or opinions.
Content curation addresses the common struggle of content marketers in generating original ideas for all their social profile posts. Not only is this challenging, but it’s also not ideal.
We recommend that 25% of your shared content should be curated. The reason for this is posting relevant information from authority websites establishes you as an authority in your industry.
You will become a relevant source who stays up-to-date with the latest developments in your niche.
It will also let you convey that you are open to different perspectives, and your audience will come to see you as a well-rounded professional.
Who Should Be Doing Curated Content Marketing?
Curated content marketing on social networks will benefit you if you are:
* A small business owner or representative looking to build social presence.
* A solopreneur aiming to establish yourself as a thought leader and expert in your industry through social media content marketing.
* A professional who wants to expand your network.
How Can Social Media Content Curation Tools Help?
What justifies using paid social media content curation tools? How sure are you that it will bring benefits to the table that no other tools or strategies can? Here are some benefits of using social media content curation tools that you won’t get when curating by yourself:
Free up your time. Looking for links and resources to post on your social profiles is time-consuming and frustrating. A curated content marketing tool will eliminate these struggles, so you will have more time to do other tasks.
Assess which links are share worthy. Part of what makes link searching a time-consuming task is the difficulty of determining if the links are worthy to share.
What is relevant to your audience, what will they love, and what type of information will perform well? A curated content social media marketing tool answers all these questions for you so you won’t have to worry.
Monitor the performance of your content curation efforts for you. A curated content marketing tool will also monitor the performance of the curated content social media posts. For example, at Roosterly we give our clients monthly reports on which curated articles performed well and how they are driving audience engagement.
Content curation on social networks can be simple when using a cutting edge content curation tool that will do all the work for you. Contact Roosterly now to gain these benefits of content curation and more.