You need to know advertising online costs since online marketing and advertising is here and will only become more involved.
To start, we offer up strong advise about the need for business owners nowadays to hire and advertising firms that specialize in online and internet marketing. That’s prudent advice, and as an addendum to that, the marketing company you choose should be particularly reliable when it comes to social media marketing.
Recent trends are proving that marketing social media platforms are crucial to the success of any online or digital marketing campaign.
So for perspective, let’s explore some basic numbers of advertising online costs so you’ll have a general working idea of what these prices are.
How Much Does It Cost to Advertise on a Website?
So how much does it cost to advertise on a website today? We’ll provide you with some guideline prices and advertising online costs, but keep in mind these prices are subjective and depend upon different variables such as where you live, the types of ads you seek, the kind of marketing you’re going for and the online and social media platforms you’re choosing to utilize.
There are a few different types of online and social media marketing you can use such as ads on websites (banner ads), ads on search engines, ads on social media, etc. For example, if you’re going to advertise on a search engine, you’ll need to know about things like pay per click, bidding, search engine marketing (SEM), and search engine optimization (SEO), and search engine page results (SERP).
You need to know your budget, as well, and keep in mind that successful online and social media marketing campaigns don’t have to cost a lot of money.
Google AdWords is a popular form of online advertising and is a form of advertising based on Google’s uber-popular search engine. And the average cost a small business will spend on an AdWords marketing campaign is around $9,000 per month.
When it comes to Facebook advertising, for example, cost per click (CPC) is how it’s gauged, and the average CPC is around $1.72-$2.32 per click. Another way to measure is through cost per action (CPA) and cost per mile (CPM, or cost per thousand impressions). So for Facebook ads, the average CPA is around $18.50, and the average CPM is about $10.
Another popular social media platform is Instagram, and the average CPM is about $5.
For advertising on Google, the average CPA for a strong campaign is about $60.
For perspective, the most costly CPC in AdWords marketing is on Bing Ads and is $50. There are several super inexpensive CPC options, in the 30 cents per click.
Here’s a Banner Ad Pricing Guide to Use as an Example of Costs
Banner ads are one of earliest examples of online advertising, and still one of the most affordable and efficient.
A banner ad is a direct sales ad that works when folks click on a banner ad or perform an action detailed on the ad such as calling a phone number or visiting the address supplied on the ad.
As far as a banner ad pricing guide, it works similar to pay per click in that the website will charge per a certain number of impressions. With a general rate at something like 50 cents per 1,000 impressions (which represent the number of times the page the ad is on is viewable)