Your customers are on social media? There are more than 2.5 billion social media users globally. As such, it’s essential – especially for small businesses – to find ways of managing their social media channels.
For instance, over 50 percent of small business owners in the States depend on social media to attract new clients. And it’s not just the US alone.
If your business isn’t already on social media, it’s time you join the bandwagon and start gaining new customers, generating leads and building your online presence. Below are some tips that small businesses can use for their social media management.
Social Media Management Tips for Small Business
When it comes to social media, having a plan is very important. Having a strategy in place is very critical. This way, you can have clear goals and objectives on what you want to achieve.
Another important factor is the platforms you need to be on. Not every social media channel is ideal for your business. Ensure that the channels you choose are aligned with your objectives and goals and will help you reach your audience.
Do your research in terms of the total number of users each platform has and the active users as well as this will largely guide your marketing spend.
Know who your audience are. Do a proper research on who it is you are targeting. What are the demographics and psychographics of your audience?
Once you have the above, you can then start marketing and selling your products and services to them.
Other Social Media Management Tips
Gone are the days when people would spend hours reading through boring posts because they had to. Today, you can incorporate visuals such as videos, images, GIFS, memes, and graphics. This makes it easy for your audience to engage with your content.
There has been a debate on quantity vs. quality. While the prior may help you look busy, the latter helps you know whether what you are posting is relevant as well as engaging.
Give your audience value by giving them quality content and start seeing the results. And while developing quality content may be a tedious task if you don’t have the right resources, companies like Roosterly can help you develop engaging content for your social media platforms.
Your social media management won’t be as effective as you want it to be if you don’t invest in the right social media tools.
Managing Your Social Media Platforms Successfully
While we understand it can be hard managing multiple tools, having a tool like Hootsuite that you can use to schedule, content will come in handy. As such, some tools can also help you keep track of your progress as well as results.
Also, ensure that you respond to comments and questions from your audience. This way, they have a reason to come back and can also write reviews for your business which search engines use to rank your business.
Define Your Success
Above all, define what success looks like.
As more and more small businesses are choosing social media as their digital marketing tool to help them grow. But, you shouldn’t expect results in a day or two.
Being consistent and giving your audience what they want rather than what you think they want will help you get the results you want.