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The Importance of Social Media for Companies

The Importance of Social Media for Companies

If you’re running a business and are still undecided on whether you need social media for your business or not, this article is meant for you.

There are several reasons that make social media an important marketing tool for companies. One of such reasons is that the lead-to-close rate is at a 100 percent compared to outbound marketing. In addition, 84 percent of B2B marketers use social media.

Whatever products or services you offer your customers, using social media for small businesses can help you grow your business as well as create brand awareness.

The Importance of Social Media for Companies

Importance of Social Media Marketing

Lead Generation

Social media is one of the quickest ways that your business can generate new leads while still marketing the same products to the already existing clients. You can use social media to target new customers and redirect them to your site to purchase your products or services.

Increased Brand Recognition

If your brand isn’t known, it means one thing, no one is buying from you. You can have the best products in the world, but if no one knows about your brand, your business is as good as dead. But with social media, you are able to increase your brand’s recognition beyond your user base.

Conversion Rate

Social media marketing has been proved to have the best return on investment. By having your brand online and actively interacting with your customers, your brand is able to be seen as more human which helps drive the conversion rate.

Other Importance of Social Media Marketing for Companies

SEO Boost

There are various ways that search engines index the search results that users see. One way is through social media pages. And it’s not just enough to create the accounts and post, if possible, have your followers write reviews on your page.

Customer Service

Today, social media has broken boundaries and gone beyond why it was designed. With more opportunities found online, it’s no wonder that companies are investing in social media experts to help in responding to customer inquiries and give the much-needed help. Remember, the quicker you are in dealing with a customer online, the easier it is in retaining.

Brand Loyalty

Research has shown that companies with active social media pages tend to have a more loyal fan base as their interactions with users help break the corporate wall picture.

That said, what channels should your brand be on?

What Social Media Channels are Suitable for My Business?

For any business, this is a very important question to ask. Today, there are diverse social media platforms available. Target segment and products one is selling determine the choice your brand will need.

For instance, if you own a flower shop, the best social media platform to use would be Instagram because of Instagram is more of visuals than paragraphs of written words.

Twitter, on the other hand, is efficient for media companies as news breaks quite fast. Therefore, when choosing a social media platform, look for one that will help your business grow in both revenue and brand awareness.

The Importance of Social Media Marketing for Companies

Can I be on All Social Media Platforms?

The simple answer to this question is; it depends. Social media management in itself is a full-time job, and that’s why we have solutions from companies like Roosterly to give you the help you need.

That said, do you have enough a team to manage all the social media platforms you want to be on?

And if yes, will it bring value and business to your company?


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