The aim of content curation is to help online marketers provide relevant and helpful content to their audience and prospected clients. So what is curated content?
Let us first clarify what it’s not. Curated content is not automated blogging. This is a common misconception online. In simple terms, curated content undergoes a process of sorting massive amounts of web articles. Then the content is sorted and is presented in a coordinated and concise way.
It includes a thorough classification of content in specific topics and arranging them according to relevance and meaning. In fewer words, it is not like blogging at all. Furthermore, it doesn’t involve creating entirely new content. Instead, it sorts, compiles and publishes existing pieces that are proven to be of interest to your followers on social media.
Sharing quality information on social media using content curation is now becoming one of the most useful ways to build a lasting relationship with your targeted audience. This is why many brands and companies are now utilizing curated content.
So How Can You Use Curated Content to Your Advantage?
1. Weekly Blog Posts on Social Media
The weekly posts available from Roosterly collects useful resources from the internet, then moves into distributing them to their specific categories and topics for the readers. They remove the element of unnecessary research and browsing for you. They are straight to the point and of the highest quality and relevance.
We feature the latest and biggest news that are related to your brand every week. We then put together the top blogs and categorize them according to your preferences. These posts are helpful on social media and they are also useful to adapted to other business marketing opportunities.
2. Weekly Editorial Content Curation Email Newsletters
Email is one of the most popular digital marketing tools available. It is also an easy way to share content with your network. You can target your audience and most especially your blog subscribers. With our weekly email newsletters, you can promote your content along with these curated lists.
At the same time, you will keep your subscribers updated as to what’s happening on your website. Moreover, we make sure to provide only the most influential and popular content that will provide unrivaled value to your subscribers.
This will help build lasting relationships with them and avoid individuals from unsubscribing to your newsletter. With Roosterly, we provide the most sensible content that you can choose from and send to your followers.
3. Share Curated Content on Your Social Networks
To stay relevant and stand out in this complicated and crowded web, sharing curated materials on social media is a must. Aside from saving you time, it will broaden your reach as you tap into other content writer’s channels of followers.
Why Is It Important to Share Other Information on Your Page?
It shows your followers that you know your industry well enough to acknowledge competitors and share their valuable content as well. Sharing content from others signifies that you are secure and confident in your value and brand.
Sharing information implies that you care more about providing value to your followers rather than sticking with just your brand. Collaboration with other people in the industry will also broaden your knowledge and encourage new ideas for your business.
Curated content solutions provide excellent and valuable content for you and your readers. Forget about the hassle of creating new content from scratch. With these advantages, it’s impossible not to appreciate the power content curation provides to businesses. If you want to get the best content curation service, Roosterly.com is here and happy to help.