Small businesses can’t ignore the power of Facebook content marketing. Successful Facebook content marketing strategies have been key to increased sales and lead conversions for thousands of small businesses. One powerful aspect of Facebook content marketing is content curation.
Social media content curation on Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of content marketers’ article mix. Here, we will share four of the best practices of social media content curation on Facebook:
1. Go Big on Visuals
The Facebook news feed prioritizes posts accompanied with images and videos, so post photos and videos frequently! Interesting videos also receive more reach than just plain text, so curating videos is part of most marketers’ Facebook content marketing strategy. One thing to be careful about is using photos that are legal to use or repost.
This will keep you from dealing with copyright issues. The best thing to do is to take the photos yourself, but this is not always possible, so what you can do is look for royalty free or stock photos on stock image websites or even Wikipedia.
Another way to find publicly reusable photos is to go to Google Images, click on “Settings” which you can find just below the toolbar, select “Advanced search,” and then look for “Usage rights.” Click on the drop-down box, and there you will see options according to the license of the images. The safest bet is to select “free to use, share, or modify, even commercially,”. However, you should choose according to your needs.
2. Use Facebook Analytics
Any social media content curation strategy needs to monitor its performance.
What you can do is to use Facebook’s “Pages Insights” and “Audience Insights.” Audience Insights will give you details about your audience that will help you tailor appropriate content for them. These include factors such as age, location, gender, income, careers, and more.
Pages Insights will also show you important details such as which article posted on your page has performed well and poorly. It will even tell you what time of the day your audience usually goes online. These analytics pages can be quite confusing if you’re not used to using tools for analytics. So there’s definitely going to be a learning curve to these features.
3. Create a Schedule and Stick to It
A growing number of marketing studies shows that regular posting of content on social media and even on blogs is sure to get you more engagement and visibility than posting sporadically. So you need to plan your curated contents ahead, craft a schedule based on what you will learn from the Page Insights, and stick to this schedule.
4. Use a Content Curation Platform
Performing all of the tasks involved in content curation on Facebook as part of your Facebook content marketing takes time and effort. To take the burden of these tasks of social media curation off of you, consider using a content curation platform that is designed with small businesses in mind.
Roosterly, an in-demand platform used for content curation on Facebook, offers top-of-the-line curation services for small businesses. Here at Roosterly we curate articles that are relevant and interesting for readers to give you maximum audience engagement.
We will also locate images for you and analyze your posts’ performance, so you won’t need to bother with Facebook analytics anymore. Using this content curation platform will also eliminate the need to plan or schedule your curated articles. We will do the posting for you. With these eliminated tasks, you can use your time for other business-related duties.
Social media content curation is the best thing that has happened for content marketers who are looking for a cheaper and faster way to produce a steady supply of quality content. This is why any Facebook content marketing should take advantage of this. Remember to apply best practices of content curation on Facebook.