Aggregating content is a no-brainer solution for marketers who are finding it hard to rack their business day after day for new original posts. It is also a great strategy for building your authority and credibility online. The frequent publication of industry-relevant posts positions you as an industry thought leader.
When aggregating content, you don’t need to go through all the trouble of finding quality content to repost. Instead, you can outsource this task to content aggregator tools. This solution is cost-efficient and will dramatically free up your time. However, your success in this area largely depends on how good your content aggregation tool is.
Here are some things you can do to make sure that your aggregation tool is the best for your business:
See If the Content Aggregator Tool Targets Your Niche
Some aggregation tools target a specific niche or at least have knowledge in several niches. This is meant to know what kind of content works for the readers of this niche. For example, if you are in the niche of home improvement, you need to look for a content aggregator tool with relevant experience in your niche. It will pay off since the tool will have an idea of what followers of a home improvement blog or social media page will like.
See What Kinds of Clients the Content Curation Platform Specializes In
You also want to look for a content curation platform that specializes in your type of client. This way, you’ll know that they understand your specific needs and have experience in addressing these needs. For instance, Roosterly caters to solopreneurs, small business owners, and professionals. All of these people aim to build their personal brand in social media. If you fall under these categories, we will certainly drive results since our content curation platform knows your needs and how to address them.
Ask for a Sample Article
When considering a content aggregator tool, you need to make sure that their articles will pass your standard for relevance, timeliness, and grammar. The best way to do this is to ask for a sample of their content or even social media profiles that they handle. Take your time to really read and study these articles and see if it’s something that you would want for yourself.
Look for Testimonies from Satisfied Clients
One of the best ways to appease your doubts and apprehension is to ask for testimonies or case studies from the clients of the content aggregation tool. Roosterly has many interesting cases where we have helped with personal branding efforts on LinkedIn and other social media. So if you’re eyeing to build your presence on any social media site, ask for testimonies from clients. See if they were able to build their presence on a similar social media site.
Make sure that the content aggregator tool you’re considering will deliver results for you. So see if they cater to your niche or the clients with similar needs as yours. Ask for content samples and client testimonies or case studies to see if this content curation platform can deliver results. Your success in content aggregation and curation depends on how good your content curation platform is. So take your time in looking for the best content aggregation tool for you.