Social media is the best marketing channel for a small business. It gives you the potential to reach out to a vast abundance of the target audience by using small amounts of resources. Yet social media marketing, while highly attractive, is a digital Jigsaw puzzle that you need lots of time and effort to figure out.
To help you out, Roosterly provides practical tips for effective social media marketing for small businesses.
Practical Tips for Effective Social Media Marketing:
Plan and Do Your Research:
Any marketing campaign needs to start with a detailed strategy. As they say, failing to prepare is preparing to fail. In your planning stage, you first need to define your audience. Prepare a detailed buyer persona. What are your target client’s age, gender, location, interests, hobbies, profession, common problems that you can address? Take your time with this phase. Don’t rush because understanding your audience gives you a solid ground on which to base your content.
When you have finished all the buyer persona, list two or three general marketing messages that you want to convey to this audience. Then base your posts on these messages.
Interact with Potential Customers:
When you finally attract social media users, give them your full attention. Respond to their comments and questions. Even a simple thank you for their comments shows that you value their input. You also need to answer their questions as thoroughly as you can. Drop a few jokes here and there when appropriate. Just remember to be natural and be yourself. This is the only way you can build a genuine relationship with your audience. Just as how you build relationships personally, it takes a pleasant and honest conversation to keep your audience engaged.
Try Content Curation for Small Businesses:
Are you overwhelmed with creating regular content for your social media profiles? Then you can get the help of a content curation company to aggregate relevant sources and publish them on your social media. Roosterly offers exceptional content curation for small businesses and large companies. You just need to provide the keywords and topics of interest. Roosterly will then start curating related content. Content curation for small businesses takes away the burden of generating original content week after week. So you can focus on other aspects of your marketing campaign such as interacting with your potential customers in forums or social pages.
Measure Your Results:
This part is easily forgotten especially when starting out. However, it is crucial to understanding how your social media marketing is faring. You can use various key performance indicators such as the growth rate of your page’s followers, the level of engagement for each post, lead generation, and others. Roosterly will also handle this part for you. When you use our services, you will be provided a monthly report of the performance of each piece of content posted by Roosterly. This takes yet another task off your schedule so that you have more time focusing on other aspects of your business.
Social media marketing for small businesses can be a powerful ally when properly used. Keep these tips in mind to leverage social media in achieving your business goals.