Content curation, whether done by yourself or by a content curation platform, is a necessity nowadays for any blogger, marketing professional or small business. In essence, you’re going to look for relevant chunks of articles written by other sources, put them all in one post, and publish them on your site.
Curating content can seem daunting at first. However, if you know the five basic steps to curating content, you will have a better idea of how to simplify and streamline the process.
Five Basic Steps to Content Curation:
Set Your Goals
The first of the content curation steps is to set your goals and objectives. Are you going to curate content to engage your readers, increase your traffic, build brand awareness or do you need all of these services? Write the goals down, then set objectives that are specific and measurable.
For example, if your goal is to increase reader engagement, one possible target goal is to reach at least 500 shares on social media. Another objective can be to have at least 50 relevant comments from readers. These goals are more abstract, and the objectives make these abstract goals measurable.
Setting goals and targets to achieve are important for you to track the progress and success of your content. This will give you a better idea of what works and what doesn’t for your readers.
Identify Your Topics
After setting your goals, you will then have to think of a suitable topic. Don’t base these purely on your imagination. You need solid backup information like data found through market research. You can do market research by looking at what your target audience is talking about in discussion forums or social media pages. Look out for complaints, questions, or problems that they often find frustrating. Be prepared especially for problems with locating reliable and relevant source materials for specific topics.
You can also poll with a survey now and then that will aim to understand what kinds of topics your readers prefer to read.
Look for Authoritative Resources
Once you have your topic, it’s time to begin the hunt for authoritative sources. There are three main things you want to look for in a source for content curation:
- Written by an author with proven expertise in his/her field.
- Up-to-date and accurate facts and claims.
- Relatively little bias.
It is vital to curate only authoritative pieces of content to avoid tarnishing your reputation.
Put Them All Together
Now it’s time to put the sources into one post. The key here is to determine the method of organization. You can organize the sources according to themes or subjects, or according to the websites where they come from. For example, if your topic is “how to whiten your teeth,” you can group sources according to “natural whiteners and synthetic whiteners” or “topical whiteners and oral whiteners.”
Make sure that the organization method is easy to follow and understand. It will also be better if you provide your commentaries on each source. Comment on the different aspects of the source such as its thoroughness and types of evidence presented. Readers will get an accurate idea of what to expect from the source.
Publish and Share
When you’ve made sure that the curated content is clear, well-organized, and easy for readers to browse, it’s now time to publish it. If you want to create several posts at once, you can schedule their posting time instead.
These five basic steps to curating content seem simple but in fact are incredibly time-consuming. The good news is that you can hire a content curation service to take over the process from Step 3 onward. A good content curation platform such as Roosterly’s, can do all the searching for authority sources for you. From there, we organize the content, and publish the final piece on your blog or social media, thus saving your precious time that you can use for other tasks.