More companies are recognizing the power of social media marketing in driving their sales. After all, it is recognized that 95% of online adults aged 18-34 are likely to follow brands on social media. There is no longer an excuse for a company not to be on social media, but a “common” marketing strategy like that those on social networks does not equate to being “easy”!
Just like marketing on other channels, marketing on social media also demands careful planning, expert know-how, and constant learning. Many companies fail at their social media marketing attempts largely because they are not aware of what works and what does not. Read on to see if you’re guilty of the following four usual business social media mistakes:
#1: Not Having Social Media a Plan
Going onto social networking platforms without a detailed and written social marketing plan is like going on a sea voyage without a map and compass. You won’t know where you’re going or what you’re doing and it will eventually feel hopeless.
Best practice: If you already started your social networking attempt without a plan, all hope is not lost! Find your way back to the shore by starting with a detailed social media marketing plan which will describe your marketing goals, objectives, target audience, core message, and tracking plan.
#2: Annoying Your Audience with Irrelevant Links
Nothing is more annoying for readers than a company that spams them with annoying, irrelevant links. Don’t do this! It will make you seem disengaged and disinterested. Doing this will eventually lose meaningful relationship with readers (or not be able to build in the first place).
Best practice: Post only relevant links that will add value to your readers. Use Roosterly, our content curation platform, to help you select and publish content that your readers will love.
#3: Ignoring Your Audience
Another one of the worst media mistakes that companies make is ignoring their audience in good or bad times. We all notice companies that happily interacted with their audience in good times but ignored their complaints during a crisis.
Best practice: How you handle inquiries, comments, and good and negative feedback tremendously impacts how your customers see you. Handle all comments graciously and promptly.
#4: Doing Every Single Task Manually
Many business social media marketers will try to save money by doing it all by themselves, but this is counterproductive. There are content marketing tools that can ease up your job.
Look for the best tools out there that can make your life easier. Start with Roosterly to help with your content curation efforts. Our platform will select, curate, and publish curated content on your social profiles in an ideal time and frequency. We will also do the tracking for you. This means you’ll receive a monthly report of how the posts performed.
Knowing what not to do stirs us into the right direction and keeps us from social icebergs that can sink our ship. Are you guilty of these social networking mistakes by companies? Avoid these common business social media mistakes to have a more successful social marketing strategy.